Musicians and singers perform in front of us and we idolize them for it. But sometimes, we fail to realize that these people have this kind of work to earn for their families and to make a living. These are real individuals who just want to do their passion for music and to be paid off it.
We know popular artists who make millions of dollars per album. But how do they particularly make money as a musician?
Composition and audio recording rights
First, you have to make a distinction between the two. Composition rights and audio recording copyrights are the two most used terms in the music business. I can build a website defining the two terms but they can be simplified in two statements. Composition copyrights belong to the one who writes the lyrics and composes the melody. Audio recording or sound recording copyrights belong to the artist and the recording label that they signed with.
What are Sound recording copyrights?
This copyright entails mostly to the performance of the artist. If the musician played the song which will be on sale either on a digital music store or as part of a streaming music site to generate website visitors, the artist gets paid through royalties. What is a royalty? It is a portion of the earnings made by the song in which the artists get paid with it. The more downloads or music streaming it gets, the higher will be the royalties of the musician.
What if the singer is also the writer?
Then he earns double the amount. He gets paid for his composition of the song and also for each performance of the song either on a recording studio or a concert. The more performance platforms and gigs he gets as a contract, the more earnings he and his label receives.
How do they maximize the artist?
The label invests on the artist to sell the song through good performance, treatment of his fans, regular social media postings, interaction with the audience, and overall great image.
But aside from this, the label also uses advertisements, promotions, guesting on talk shows, and other marketing techniques to reach out to the general public. Some buy website traffic for the artists and invite fans to like and subscribe to sites.